Software buyers are building their shortlists inside AI. See who keeps showing up — and what’s behind it.

Software buyers increasingly run discovery, comparison and shortlisting inside AI assistants rather than a page of search results. AI Search Intelligence is the practice of observing what those assistants actually answer for the questions your buyers ask, and which sources they cite when they answer, so marketing can work from evidence rather than assumption. See what the platform covers.

ChatGPT, Claude, Gemini and Perplexity. Sourcepath records each one separately, because they do not answer the same buying question the same way. A vendor named by three of them and missed by the fourth is a different situation from one named by all four, and a single blended score would hide the difference.

Visibility is whether your brand appeared in the answer. Citation coverage is whether your own domain was cited as a source for it. They move independently, and in B2B SaaS it is common to be named often while almost none of the citations point at you — because the answer was assembled from review platforms, buying guides and comparison pages instead. Sourcepath reports the two separately, and never as one number. See how both are reported over time.

It follows the evidence, and it resolves four ways. If nothing you own answers a tracked buyer question, that is a page to create. If a page already covers it but the cited pages carry things yours does not, that is a page to improve. If the answers are built on a destination you do not control, the work belongs there instead — a profile, a listing, an integration. And when something you have already published is doing the job, Sourcepath says so rather than inventing work for your team.

Yes. Sourcepath classifies the specific page that was cited rather than the website it sits on — one publisher can host a customer review profile and an analyst document, and those are different kinds of work belonging to different teams. It also tells you how much of each source it was able to read directly, so you know how firm the ground is before you act on it.

Yes. Organisations that appear in answers to your tracked questions but are not on your competitor list are surfaced separately from the ones you added. In B2B SaaS that regularly turns up names outside the set marketing maintains — a smaller vendor a particular question keeps returning, or a category entrant nobody has got round to adding.

Yes, when the work is on your own site. For a page you do not have, you get its recommended structure before anything is written: the sections to include, and what the evidence says each one should cover. For a page you already have, you get the specific changes named against the parts of the page they belong to — and a check on what actually landed once the work is done.

An SEO platform’s answer to every finding is work on your own website, because that is as far as its evidence reaches. Sourcepath observes what AI assistants answered and what they cited — and a large share of what gets cited in software buying questions is not published by any vendor. So some of what Sourcepath finds is work on your site, and some of it is not.

You track the buyer questions that shape a shortlist, and Sourcepath records what each monitored AI engine answers for them: which vendors get named, which pages and third-party sources the answer cites, and where you are absent. That evidence is what turns into work — a page to write, a page to strengthen, or an outside source worth pursuing — and it is read again on the next scan. See how SEO and AEO teams work this evidence.