See what AI recommends as shoppers get specific — product line by product line.
Ecommerce
Your catalog isn’t one AI-search problem. It’s one for every product line.
Give each product line its own Project. Its own buyer questions, its own competitors, its own evidence — and its own reading.
Your Brandone catalog · four Projects
yourbrand.com · 53 tracked buying questions
Best foundation for dry skin
· 14 tracked
Best long-lasting lip stain
· 11 tracked
Best niacinamide serum for redness
· 16 tracked
Best tubing mascara for straight lashes
· 12 tracked
Weakest Project
Your brand view looked healthy. One product line was almost invisible.
Sourcepath separates a catalog into Projects. Each one carries its own buyer questions, its own competitors and its own evidence — so a number that averages the whole brand can’t hide a product line that has stopped showing up.
The Project Libraryone catalog, four Projects, four readings
Your Brand4 Projects
Complexion
Foundation, concealer, skin tint
62%AI Visibility
Its competitorsCompetitor One · Competitor Two · Competitor Three
Lips
Lipstick, stain, oil, liner
48%AI Visibility
Its competitorsCompetitor Four · Competitor Five · Competitor Six
Skincare
Serums, cleansers, SPF
57%AI Visibility
Its competitorsCompetitor Seven · Competitor Eight · Competitor Nine
Eyes
Mascara, liner, lash care
14%AI Visibility
Its competitorsCompetitor Ten · Competitor Eleven · Competitor Twelve
Four Projects under one brand. Not one of the twelve competitors repeats across them — the field that answers a foundation question is not the field that answers a mascara question. Averaged into a single brand number these four readings come out at 47%, and nothing on this page would be worth opening.
“Wait. Eyes is basically invisible.”
Ecommerce / Product Marketing
Open the Eyes Projectits own questions, its own competitors, its own history
This Project’s buying questions
Five of 12. Every one of them belongs to this Project and to no other.
Who is actually in these answers
Tracked in this Project
Nobody is tracking these
Shown by domain, because that is all Sourcepath knows. A discovered organisation is a citation domain no one added as a competitor; the product never invents a company name from a hostname.
“Those aren’t even the brands we track.”
Ecommerce / Product Marketing
One question, four engines“Best tubing mascara for straight lashes”
Your BrandNot named by any of the four · your product page cited 0 times of 9
The product page you already ownthe work attaches to the modules, not to paragraphs
yourbrand.com/eyes/lift-tubing-mascara
Title, price, shade
Complete
Description
“A weightless tubing formula for clean, clump-free length.”
Expand sectionRevision
Say what a tubing formula actually does: how it wraps the lash, how it removes with warm water, and how it wears on straight lashes.
Stated on 6 of 9 cited pages
Expand SectionShade and finish attributes
Complete
How to apply
Not on the page
Add sectionInsertion
How to apply on straight or short lashes
Heading observed on 5 of 9 cited pages
Add SectionIngredients
Complete
Reviews
Complete — 1,204 ratings
Questions shoppers ask
Not on the page
Insert FAQInsertion
Does tubing mascara hold a curl on straight lashes?
Answered on 7 of 9 cited pages
Insert FAQHow it compares
Not on the page
Create comparison tableInsertion
Tubing vs. waterproof vs. washable
Present on 6 of 9 cited pages
Create Comparison TableConcept coverage
One concept the cited pages keep returning to never appears on your page.
Add coverageRevision
Lash curl retention
Referenced on 7 of 9 cited pages, absent from your content
Add CoverageApplies to the whole page
“Our page has the product. It’s missing what shoppers are actually asking about it.”
Ecommerce / Product Marketing
And one page you don’t own9 cited pages were somebody else’s; one keeps coming back
The opportunity
Pitch Your Brand for inclusion
The Best Tubing Mascaras of 2026
- Why this page
- Recurring across 4 Eyes buying questions
- What’s missing
- Your Brand isn’t listed
- Where the work goes
- Lists & Comparisons → Outreach Opportunity
Why this source is worth your attention
The Edit Report keeps appearing around the mascara questions your Eyes Project tracks — and Your Brand isn’t included. Sourcepath surfaces it as a focused earned-media opportunity for this product line, rather than one source among hundreds.
The Best Tubing Mascaras of 2026
theeditreport.com/beauty/best-tubing-mascaras
By Mara Liang · Updated July 2026
Because this source recurs in Eyes — not across the rest of the catalog — the opportunity stays with the product line it actually affects.
Six scans later
Same four Projects. You can see exactly which one moved.
The work that happened in between, inside the Eyes Project
Every percentage is that Project’s own AI Visibility — the share of its own tracked question and engine readings in which the brand appeared, in one scan of that Project. The counts beneath each figure are the readings behind it. Brand, products, competitors, discovered domains, publication and figures shown are representative, not customer data.
Explore Sourcepath
One evidence system. Four ways to put it to work. Explore each Sourcepath intelligence layer.
See which brands compete for each buying conversation, not just the ones on your list.
Competitive Intelligence
Turn shopper language and cited-page evidence into specific product and category page changes.
Content Studio
Find the outside lists, reviews and comparisons shaping product recommendations.
Brand & Influence
The evidence
Every finding comes with the evidence behind it.
Questions
What ecommerce teams want to know. Clear answers, grounded in the evidence.
Can I create a separate Project for each product line?
Yes — that is how most catalogs are set up. A Project is its own monitoring context, and one workspace holds as many as your catalog needs. The example on this page runs four: Complexion, Lips, Skincare, Eyes, 53 tracked buying questions between them.
Does each Project have its own Prompt Library?
Yes. Tracked questions belong to the Project you add them to and appear nowhere else, so a mascara question never turns up in your skincare reading. You can build each Project's library from scratch or start from a shared starter pack and edit from there.
Can different Projects track different competitors?
Yes, and they usually should. Competitors are set per Project, not per account, because the brands competing for a foundation answer are rarely the brands competing for a mascara answer. Each Project's competitive reporting is computed against its own set.
Can I see which brands and products AI names for shopper questions?
Yes. For every tracked question Sourcepath records what each monitored engine answered, which organisations were named in that answer, and which pages it cited. What you get is the observed answer and its sources — not a guess about why an engine chose what it chose.
What about competitors we never added?
They still show up. Any site cited often enough in your Project's answers is surfaced as a discovered organisation alongside the ones you track. It is identified by its domain, because a domain is what was actually observed — Sourcepath will not invent a company name from a hostname. In the Eyes example, three of the most-cited names were sites nobody had added.
Can Sourcepath analyze ecommerce product and category pages?
Yes. Pages are fetched and analyzed for real structural signals — headings and their depth, FAQ sections and FAQ schema, comparison tables, content depth, internal linking and structured data — and compared against the pages AI actually cited for the same question. The recommendations you get are specific changes attached to the part of the page they belong to.
Can Sourcepath find the outside lists, reviews and comparison pages behind AI answers?
Yes. Sourcepath groups the cited pages by destination and classifies them — buying guides, review platforms, media, community, marketplaces and more — then shows how often each recurs across that Project's questions, and checks the page itself for your brand and your competitors by name. Each one routes to the marketing workstream it belongs to.
Can I compare a Project's visibility over time?
Yes. Every Project keeps its own scan history, so you can read the same Project at two points and compare like for like. Comparisons run over the questions that completed in both scans, and every figure carries the readings behind it — 6 of 44, not a percentage on its own. See how Sourcepath reports on that.
Can several product lines or brands live in one workspace?
Yes. Projects sit side by side under one organisation, each with its own questions, competitors, scans and findings, and the Project Library reads all of them at once. Worth knowing up front: access is granted at the organisation level, so everyone in the workspace can see every Project — there are no per-Project permissions today.
How can an ecommerce brand optimize for AI search?
Separate the catalog into Projects — one per product line — so each carries its own shopper questions, its own competitors and its own evidence. Sourcepath then shows, per product line, which brands AI names, which pages it cites, what your product and category pages are missing, and which outside lists keep shaping the answer. See how SEO and AEO teams run this.